football, german Essays - Coursework Info, Modern Foreign Languages

Fu?ball Generel glaube ich, das ich geeignet receptacle, weil ich Sportarten wie Football und Tennis spiele. Ich receptacle weder ?bergewichtig, noch zu d?nn. Ich rauche nicht, trinke keinen Alkohol oder nehme irgendwelche Drogen, da sie vielleicht meine Gesundheit schaden k?nnen. Ich spiele Fu?ball 3 oder vielleicht 4 mal genius Woche und regelmig Tennis. Wenn ich k?nnte, w?rde ich jeden Tag Fu?ball spielen. Ich genie?e, es, weil es mich aktiver macht. Ich habe auch ein Fitnessstudio in der N?he von meinem Haus, deshalb gehe ich dort zweimal star Woche, um meinen K?rper zu trainieren. Als ich jung war, habe ich immer a Sportarten teilgenommen, weil ich glaube, dass Sport f?r meine Gesundheit wichtig ist. Aber Kricket und Schwimmen mag ich nicht, weil es mir zu langweilig ist. Ich esse viel, aber ich ern?hre mich gesund und ausgewogen.Damit meine Ern?hrumg nicht zu einseitig ist. Normalerweise versuche ich, viele Fr?chte zu essen. Understand more: http://www.coursework.info/GCSE/Modern_Foreign_Languages/German/Fu_szlig_ball_L3990.html#ixzz0lqQBX7zr

Reflective Essay on Personal Performance

Intelligent Essay on Personal Performance OLORUNKEMI ONIKOYI PORTFOLIO SUMMARY (REFLECTIVE ESSAY) This paper is an intelligent record on the advancement I have made during the on-going nursing preparing program I have left upon. The regions I mean to cover incorporate the value of evaluation criticism for encouraging development and for understanding the territories that should be improved in my learning, the degree of the advancement of key transferable abilities, a review of gatherings with my self-awareness guide and issues identified with my own learning. At long last, regions for future advancement will be related to a view on the best way to address them, all of which will go towards improving my own and surely proficient turn of events. People may invest a ton of energy thoroughly considering encounters they have had and things they need to do. In any case, inside nursing it is accepted that so as to advance, these musings ought to be transformed into guided reflection empowering one to improve them later on. The fundamental motivation behind intelligent practice is to empower the professional to get to, comprehend and learn through, their lived encounters and, as a result, to make ‘congruent move towards creating expanding adequacy inside the setting of what is comprehended as attractive practice’ (Johns 2000, p3). As a develop understudy with understanding of an entrance course I believed I had created self-restraint, which is significant for compelling learning. All through this course I have bit by bit created quality and trust in all the transferable abilities, for example, correspondence, viable learning, and cooperation and data innovation. These aptitudes have been created through both the coursework and the situation.. I felt sure about my verbal correspondence while I was worried about my education aptitudes which are blocked by my dyslexia. For my situation dyslexia brings about poor spelling, syntactic blunders and troubles with sorting out work. It ought not influence my comprehension of my subject, in spite of the fact that it can require some investment to assimilate what I read. The course has helped me to perceive the significance of all parts of correspondence, both verbal and non-verbal, for example, non-verbal communication, contact, outward appearance and eye to eye connection. It has given me how significant non-verbal correspondence can be in communicating meaning. During my arrangement visit at the clinic I set up as a regular occurrence my relational abilities which empowered me to interface with individuals from various societies and foundations. For instance, while I was working in the ward with a staff nurture, I saw through outward appearance that a patient was in torment. I headed toward ask her what the issue was. She disclosed to me she was in torment. I promptly revealed it to the medical attendant in control. After this, I made her agreeable and kept on speaking with the patients. From this situation I have discovered that great relational abilities are significant in conveying medicinal services administrations. Great restorative correspon dence can assist with diminishing patient agony and tension. I accept the most ideal method of learning is to turn into a self-sufficient student which in itself requires great relational abilities and control. During this course, I have grown great time the board aptitudes, particularly for complying with time constraints in accommodation of assignments and for joining concentrating with residential requests. At first, getting to the web and utilizing the electronic looking through technique was somewhat troublesome yet it became more clear with the assistance of the IT workshop. It likewise helped extraordinarily when discovering articles required for explained list of sources task. Doing introductions is another successful method of learning since it gives a chance to explore the point and afterward instruct others. I arranged an exploration introduction and I thought minimal about the segments that would make the kind of introduction fruitful. I encountered some apprehension since I think that its hard to confront a crowd of people and con vey a discourse yet with the assistance of the tutor’s input I am starting to deal with my feelings of trepidation and certainty by getting engaged with bunch conversation. My IT abilities have improved significantly since the start of this module. I realized how to utilize email, Microsoft word and different approaches to look for data. The IT meetings have contributed incredibly, so much, presently have the certainty to utilize the web consistently. I have likewise figured out how to utilize database and PowerPoint I will keep on expanding on what I have realized and enhance it on the grounds that the innovation is refreshing much of the time and it is important to stay aware of this pattern. (See supplement). Completing a writing search during a task, showed me how to utilize the web search tools utilizing watchwords so as to discover applicable articles. Doing a writing survey has given me an understanding into what research includes the manners by which research can be completed and the distinctive technique that is utilized. I presently comprehend that scholastic articles are peer checked on before being distributed in legitimate diaries. Appraisal input is a significant piece of learning. It gives the understudy an attention to what they can do and what should be improved, in both composed and commonsense work Whilst assessing my criticism sheet on the job and capacity of wellbeing related association, Module IPH1625, I felt that the imprint got was over my desires which left me feeling positive and inspired to proceed with the great consistent advancement. I found the examination area of the exposition very testing and spent numerous hours setting up my paper. Luckily the association that I had picked was of incredible enthusiasm to me as British heart establishment was an association that managed and helped individuals from varying backgrounds. The way that this theme was important to me made it a lot simpler for me to examine and expound on it with enthusiasm, and I could truly communicate how I felt about the issues in question. Through the input got, I understood that I had tended to all territories of the check ing measures to a compelling level. Having not recently demonstrated my work to my module chief, shockingly the substance of my work was above norm and done. My dyslexia is a concern in regards to typographical mistakes which I may not take note. To battle this I utilized the PCs linguistic and spelling checkers just as demonstrating my expositions to my dyslexia mentor who helped me to editing. I was excited to see that in the input given, my language structure, spelling and accentuation was not seen as an issue. It is propelling to get this sort of input and the smugness left me with a positive inclination which I would have liked to keep up. (See index) My first learning stage was the beginner level which Benner (2001, p20) depicted as ‘beginners who had no understanding or aptitudes to rehearse in the circumstance where they are required to perform’. At this phase of my learning I had restricted information and comprehension of patient condition just as nature in which care is conveyed. This made me on edge and anxious. My way of life (which disallows me from tending to an older individual by name) hindered my capacity to discuss adequately with patients and different individuals from staff. This issue was because of absence of past involvement with thinking about patient and absence of comprehension of the circumstance in which am relied upon to perform. My insight with respect to patient’s sickness or illness process was inadequate. Consequently I didn't have the foggiest idea how to evaluate or complete patient confirmations or torment appraisals. For instance, when patients grumbled of agony I generally educ ated my coach as opposed to completing a torment evaluation to distinguish factors which might be adding to the torment. Be that as it may, I continually depended on my coach for direction. Through exhortation, criticism on my exhibitions and by watching my coaches and different individuals from staff, I had the option to create systems on the best way to defeat correspondence issues on my next position. During this situation I had the option to console patients, complete torment appraisal, screen and record imperative signs (under clinical management) just as comprehend their suggestions for patients’ care. Despite the fact that I had created trust in clinical aptitudes in my first arrangement, there was an expansion in my certainty during my second. There was an expansion in learning, be that as it may, my aptitudes and information inside this space were as yet restricted. I despite everything depended on general rules or directions given to me by my coach on the best way to execute a portion of the obligations appointed to me. Accordingly I was unable to utilize my drives to organize or desig n care suitably or make sound judgment with respect to the consideration which I was providing for patients. My relational abilities additionally improved as I had the option to tune in and console patients, complete agony appraisals. Later on I want to guarantee powerful correspondence in my day by day exercises, expanding on my qualities until I become equipped in my relational abilities, and ready to distinguish potential issues and troubles and approaches to discover answers for the issue. (See reference section) The progressed beginners’ level was the second degree of my learning. As clarified by Benner (2001, p22) ‘the advance amateur is one who can show barely acknowledged execution; one who has adapted to enough genuine circumstances to take note of the reoccurring significant situational components’. According to performing at this level, business as usual is that the hypothesis meetings are in the last stages, after which we would move into position, where once more I would have the chance to relate gained hypothetical information to rehearse. By and by, I have discovered that the different situations were the greatest expectation to absorb information for me and impacted my adapting tremendously. I feel that I have performed well, as I have done things that I had never done, for example, taking estimations of circulatory strain, giving infusions, and administrating the corre

Rates and Statistics for Suicide in the United States

Rates and Statistics for Suicide in the United States Depression Suicide Print Rates and Statistics for Suicide in the United States By Leonard Holmes Updated on December 12, 2019 Depression Overview Types Symptoms Causes & Risk Factors Diagnosis Treatment Coping ADA & Your Rights Depression in Kids Aliyev Alexei Sergeevich / Getty Images In This Article Table of Contents Expand The Suicide Rate Statistic Breakdowns How the US Compares Depression and Suicide Warning Signs What to Do View All Information presented in this article may be triggering to some people. If you are having suicidal thoughts, contact the National Suicide Prevention Lifeline at 1-800-273-8255 for support and assistance from a trained counselor. If you or a loved one are in immediate danger, call 911 immediately. Suicides in the United States have been on the rise, up 33% from 1999 through 2017, and the pace of the increase has been rising since 2006.?? In 2016, suicide ranked as the 10th leading cause of death among Americans. It is the second leading cause of death for those under the age of 35.?? The annual suicide rate in the U.S. is over 14 deaths per 100,000 population.?? Nearly 47,000 people died from suicide in 2017. According to the CDC, one person dies from suicide every 11 minutes. The Suicide Rate The suicide rate is the number of completed suicides per 100,000 people.  Attempted suicide is not counted in the suicide rate. In addition to completed suicides, the CDC reports that in 2017 10.6 million adults in the United States seriously thought about suicide, 3.2 million people made a plan, and 1.4 million attempted suicide.?? The Centers for Disease Control and Prevention gather data from hospitals on cases of self-harm and suicide each year.?? However, some consider the numbers to be low because the stigma still surrounding suicide can result in underreporting. Suicide Rate Statistic Breakdowns When the suicide rate is broken down by demographics, important information can be observed. For example:?? The suicide rate is four times higher for males than females. In the United States, male deaths make up almost 80% of all suicide deaths.Suicide is attempted three times as often by females; women are also more likely to have suicidal thoughts.Firearms are the most common cause of death for males.Poisoning is the most common cause of death for females.Lesbian, gay, and bisexual kids are three times more likely to attempt suicide than heterosexual kids.41% of trans adults attempt suicide.The suicide rate is 1.8 times higher in rural areas than in urban areas.??  The suicide rate is highest among middle-aged white males. A 2015 study in the Proceedings of the Natural Sciences found that the suicide rate among white, middle-aged American men has increased dramatically in recent years.??Among Native Americans and Alaska Natives, suicide is the eighth leading cause of death across all ages. For the age group 15 to 34 of Native Americans and Alaska Natives, suicide jumps to the second lead ing cause of death. Suicide statistics by age group have been consistent for several years. Broken down by age group across all racial and ethnic groups, suicide as a leading cause of death ranked as follows: Age Group Suicide Leading Cause of Death 10-14 Third 15-34 Second 35-44 Fourth 45-54 Fifth 55-64 Eighth 65 and older 17th Suicide is expensiveâ€"costly not only in the emotional toll it takes  but also for its real financial impact. The estimated loss is over $58  billion in medical costs and lost work.?? Differences in Suicide Among Men and Women How the United States Compares The World Health Organization reports that nearly 800,000 people die worldwide each year from suicide, which is about one person every 40 seconds.?? Globally, it is the second leading cause of death for those between the ages of 15 and 24. A 2019 report published in The BMJ found that the global suicide rate has dropped by almost a third since 1990.?? The study found that while the actual number of suicides increased during this time, the suicide rate dropped from 16.6 deaths per 100,000 in 1990 to 11.2 deaths per 100,000 in 2016. These global declines in suicide deaths are largely attributed to drops in the suicide rates in China and India. Other countries including the United States, Zimbabwe, Jamaica, and Belize all experienced significant increases in suicides over the same time period.?? Depression and Suicide Depression and suicide are linked, with an estimate that up to 60% of people who commit suicide have major depression.?? But its important to note that this figure doesnt mean most people with depression will attempt suicide. Research suggests that the majority of suicides are related to a psychiatric condition, including depression, substance use disorders, and psychosis.?? Estimates suggest that the suicide risk for mental disorders including depression, alcoholism, and schizophrenia is around 5% to 8%. However, while many people who commit suicide had symptoms of a mental condition, it is important to note that most people with symptoms of mental disorders do not commit suicide. Depression and Risk of Suicide Depression and Suicide Warning Signs There are warning signs you can watch for in those who may be at risk of attempting suicide.?? Though there is no single type of person who may commit suicide and the symptoms below are not exhaustive, these are the most common signs observed among people who may be contemplating taking their own life. A change in personality, especially behaviors in social situationsWithdrawal from interaction or communication with othersMood changes that are drastic, such as being very low mood one day to being in a very high mood the nextTriggers such as life crisis or trauma in a person who is already living with depressionThreats of suicide, or expressed negative wishes regarding life, such as wishing theyd never been bornGiving away cherished belongings to friends and loved onesDeep depression observed that affects their ability to function socially or in the workplaceAggressive or risky behaviors, such as high-speed driving Suicide Warning Signs and Risk Factors What to Do If you or someone you know is depressed, there are effective treatments available. Talking to your doctor is a good first step. Your primary care provider can offer support, treatment, and referrals to a mental health professional for other treatment options, which may include antidepressants and psychotherapy.If you need help finding a therapist, the Anxiety and Depression Association of America offers an online search tool to help find professionals in your area.Visit the National Alliance on Mental Illness to learn more about support groups that you might find helpful. Tips for Coping With Depression and Suicidal Thoughts

Plato and Platipus - 1186 Words

It is normal to underestimate the power of philosophy. It is a social science that has lost influence in the 21st Century because many do not understand how this science can help humans achieve true happiness. Though philosophy is a heavy subject, it is the science with the most results regarding human nature and knowledge. Philosophy offers guidance to understand human behavior as well as to question our presence and our real role in society. It is one of the leading social sciences because many world leaders have tried to grasp it and understand the meaning of it thus showing how important it is to study philosophy. Nevertheless, not only should world leaders study philosophy but also everyone should be aware of the different†¦show more content†¦This is the main reason why philosophy has an active role in shaping today’s minds to help them become better individuals and to make the most rational decision without compromising any moral or ethical values. Moreover, philosophers and writers such as Voltaire, Montesquieu, and Rousseau, discussed the role of government and the role of society in politics. Thanks to their writings, society possesses a deep understanding of the importance of well-founded political institutions as well as the role of citizens in establishing a stable nation. Through their learning one can witness the power of philosophy to raise awareness within society and to have a better judgment because of constant learning and new knowledge. The Enlightenment emphasized the importance of culture as well, which shows that philosophy encourages the acceptance of other traditions to create a balanced society. Philosophy’s role in such instance was to promote acceptance an eliminate ignorance. As the book â€Å"Candide† by Voltaire illustrates, one must cultivate his or her garden in order to have a fulfilling life that is based more in the possession of knowledge rather than the possession of material goods. During the period of the Enlightenment, philosophy continued to reform society and revolutionize human thought hence promoting innovation. The power of philosophy to inspire and innovate comes from its moral teachings just like the philosophers of the Enlightenment pointed

Walt Disney s Leadership Qualities - 1412 Words

The start of a new phenomenon was set to change the entertainment and business industry for years to come. As a man sat in front of an easel, bursting with excitement, the pencil hitting the paper began to emulate the imagination of the exquisite Walt Disney. Although, the journey to success was changing and overwhelming, at times. Walt Disney’s legacy has sustained to be held in high regard by many people today in leadership positions. Thus, Mr. Disney had animating jobs before developing his company, which revolved around the infamous Mickey Mouse, he was even forced back into animation after failing in the Television scene. However, the success of Disney’s legacy was built upon many failures and disappointments, along with, life lessons to influence his entrepreneurial spirit. Indeed, Walt Disney’s passion for people and natural leadership qualities are attributes that helped mold Disney into an iconic leader in the business industry. This paper will exami ne the leadership qualities established by Walt Disney and the development of the Disney Empire. The strong leadership provided by Walt Disney is a reflection upon the hard work and dedication put forth by hundreds of people and Walt Disney himself. Hence, Walt Disney has had an iconic reputation and the entity that he has built is welcomed all over the world. The way in which Disney has captured the attention of so many followers is reflected upon the hard work and dedication he has put forth over many years.Show MoreRelatedOrganizational Excellence And Change Of Walt Disney1526 Words   |  7 PagesCLIENT ORGANIZATION 1 Introduction Walt Disney was created by a man named Walter Elias Disney in Chicago, Illinois; he was an animator and motion picture producer. In 1923 they located to Los Angeles, California and he partner with his brother Roy in the Disney Bros Studio. ?Recently they have been called the paradigm of America and intolerance of a debaser of culture and have carried animation through the central figure in the history of animation. Walt Disney Company is a creative organizationalRead MoreLeadership Skills And Organization Of Walt Disney969 Words   |  4 Pages WALT DISNEY LEADERSHIP AND STRATEGY SUBJECT NAME : MGMT20131 Organizational and Governance Leadership GROUP MEMBERS : SHAIK AZHARUDDIN(s0273889) GAYAM SESHI REDDY(s0280903) SAI KIRAN PALLIKONDA(s0278967) SIVAPRAVEEN SIVASANKAR(s0277212) LECTURER NAME :Read MoreOrganizational Commitment and Communications Paper1151 Words   |  5 Pagesorganization is Walt Disney Company. In this paper the subject to discuss is how different leadership styles affect group communication, analyze different sources of power and the affects on group and organizational communication, identify the motivational theories effective within the culture of the company and the role of communication as an element of these theories, and the commitment of the workforce to the organization and their relationship to the organization’s communication. Walt Disney himselfRead MoreAnalysis Of Walt Disney s Transformational Leadership1726 Words   |  7 PagesIntroduction The purpose of this paper is to act as a consulting analysis on how Walt Disney utilized his transformational leadership and brought to the world one of the most famous entertainment companies in the 20th century. Transformational leaders provide extraordinary motivation by appealing to people’s ideals and values and inspiring them to think about issues in new ways. It begins with a vision and the leader embeds that vision into others through encouragement, enthusiasm and motivationRead MoreWalt Disney Company1069 Words   |  5 Pagesï » ¿ Effects of Leadership Style In The Walt Disney Company if there was an authoritarian leader it would affect group communication immensely because the employees need to be creative and because authoritarian leaders â€Å"make decisions, give the orders, and generally control all activities† (Beebe Masterson, 2009, P. 290) this does not allow creative communication. When a leader dictates techniques to a group it does not allow constructive communication, and ideal sharing, and this would not beRead MoreInnovate the Pixar Way1285 Words   |  6 PagesProducts: feature films, short-films, animations, commercials, softwares Key people: †¢ Ed Catmull, President,Walt Disney Animation Studios Pixar Animation Studios †¢ John Lasseter, Chief Creative Officer, Walt Disney Animation Studios Pixar Animation Studios †¢ Steve Jobs, former CEO of Pixar Animation Studios and member of the Board of Directors at The Walt Disney Company Owner: The Walt Disney Company (since 2006) About the book INNOVATE THE PIXAR WAY (2010) by Bill Capodagli and Lynn Jackson Read MoreInnovate the Pixar Way1279 Words   |  6 PagesProducts: feature films, short-films, animations, commercials, softwares Key people: †¢ Ed Catmull, President,Walt Disney Animation Studios Pixar Animation Studios †¢ John Lasseter, Chief Creative Officer, Walt Disney Animation Studios Pixar Animation Studios †¢ Steve Jobs, former CEO of Pixar Animation Studios and member of the Board of Directors at The Walt Disney Company Owner: The Walt Disney Company (since 2006) About the book INNOVATE THE PIXAR WAY (2010) by Bill Capodagli and Lynn Jackson †¢Read MoreWalt Disney : The Fourth Of Five Children Essay1634 Words   |  7 Pagesanimators in his time. Walt Disney was the fourth of five children born on December 5th, 1901 and died December 15th, 1966 at the age of 65 due to lung cancer. At the time of his death, Disneyland was still under construction. Disney was an extremely educated man; he went straight to an art academy to grammar school and then attended the Art Institute of Chicago. In 1919 Disney got his first job as a cartoonist at a commercial art studio. While living in Kansas City Disney knew that he was not goingRead MoreWalt Disney Companys Mission Statement1134 Words   |  5 Pagesof entertainment that the Walt Disney Company has created. Countless public relations professionals wonder, How can such a vast Fortune 500 company creates such intimate relationships with consumers? The answer is simple, The Walt Disney Company has a top of the line in-house public relations team that work tirelessly to creat e, implement and cultivate strategic PR campaigns and internal company policy that draws consumers into the gates of their empire. The Walt Disney World Company has grown substantiallyRead MoreWalt Disney : A Visionary And Ethical Leader1685 Words   |  7 PagesWalt Disney Walt Disney once said, â€Å"It’s not the magic that makes it work, it’s the work that makes the magic.† (Capodagli Jackson, 2007). Walt Disney was truly a visionary and ethical leader that used his talents as a transformational leader and artist to dream up a world that has stood the test of time for nearly 90 years. In this paper I will explain why he was both a visionary and ethical leader. It will show that he used inspirational motivation and intellectual stimulation to further

Li Fung Case Study Free Essays

Li Fung is an export trading company from Southern China that was founded back in 1906 by Fung Pak-Liu and his partner Li To-Ming. Li Fung grew from a traditional export trading company to global supply chain management company it is today. After the passing of Liu, To-Ming decided to sell his shares. We will write a custom essay sample on Li Fung Case Study or any similar topic only for you Order Now After both graduating from Harvard, Fung’s sons, Victor and William took over the company in 1974 and moved it to Hong Kong. The Fung brothers were both highly intelligent individuals. They used new ideas and innovation to turn the company into a more professionally managed firm that went public in 1992 (MacFarlan, 2005). Li Fung manages the global supply chain for high volume and time sensitive consumer goods for large companies such as Bed, Bath Beyond, Avon, The Limited and Warner Brothers (MacFarlan, 2005). The company operates in 40 economies and employs over 20,000 people worldwide (MacFarlan, 2005). I think part of the success of the company was that the brothers worked so well together. They each had their own strengths. While Victor was more of the strategic thinker and thought long-term, William focused on the operations and making money. As the CEO of the Group’s e-commerce stated a combination of both thought leadership and execution, with the unique relationship between Victor and William cementing the entire organization Although the company was spread out with different offices around the world they provided a centralized IT, financial and administrative support out of their Hong Kong office. However they had a decentralized corporate structure so that they were easily able to keep up with the up and coming fashions because as we know the styles are constantly changing. Li Fung also had a very competitive compensation package and had bonuses that were based on profits which was different than other companies that had more restrictions. Along with the internet revolution, Victor and William were fast to understand and adapt to the changes brought on by new technology. By 2000 the company wanted to extend its supply chain via the Internet. Prior to this the only thing that was done was through an internal Intranet. This did expedite the orders but only with the manufacturing plants since they were able to track their orders. It also helped increase the speed of the orders because they did not need to send someone a sample to inspect via regular mail. They were now able to view the item online and approve it. Two years later they launched extranet sites so they were linked to their key customers and were personalized to meet the customer’s needs. This helped streamline all communications since their customers were able to track the progress of their orders. The only issue was all of the software development was outsourced and was not handled by Li Fung’s employees. Management was aware of the success the extranets were having and finally started to consider looking at their online options. When looking at their options they wanted to make sure that they were doing it from within the company and not outsourcing. Michael Hsieh, president of LF International Inc. had met with John Suh, CEO of Castling Group which was an Internet start-up company. Suh was someone that Li Fung needed in order to successfully start up their online side of the business. The confusing part with this is it was going against what Li Fung had said about not outsourcing and keeping it within the company. They wound up working with the Castling Group and bringing them on board as part of their management team. John Suh stepped down as CEO of Castling and became CEO of lifung. com (MacFarlan, 2005). All in all they hired about 20% of Castling Group employees so it was not as bad as it first seemed. The good thing with hiring this outside company is the experience that they bring to the table. Since it was a new team they focused on team building to build the trust within the team especially with how fast they needed this project to move. This helped the employees work well together to get this project done. I feel that what helped them move along was the trust they had with the companies they were already dealing with because they had proved to them that they were more than capable and also focused on value and loyalty. The company put their customers first. They still believed in the old-economy know how. Another thing that made them stand above some of the others is when Li Fung started to focus on the small and medium-sized enterprises (SMEs). This was decided after they did some market research. These smaller companies want the same options as the larger companies when ordering their products. Lifung. com allowed the smaller companies to at least get some options for customization unlike other online companies. Usually the smaller companies are not able to compete because they do not have the options to customize their product as much. By lifung. com being flexible and innovative it allowed them to reach even more businesses. In addition to focusing on SMEs, Li Fung should focus on acquiring or merging with competing firms. The company should try to get into markets in developing countries such as India. It would also be beneficial for the company to try to break through into new products that are complementary to clothing such as footwear. Overall, the company been successful with its online company. They made the customization options easy for the customers. The customers were able to complete their orders twenty-four hours a day and seven days a week. We all know how important it is for customers to have the flexibility and easy access to the internet as well as the ability to have access to orders at their convenience. Throughout its growth, the company stayed focused on the understanding of information systems and technology which enabled them to stay ahead of their competition. How to cite Li Fung Case Study, Free Case study samples

Chivalry Needing Comeback free essay sample

It was very important that someone would follow these laws because many people were strong believers in religion. Christianity was the largest religion during that time and the belief of Christianity is that following god and obeying God would give that person the gift of eternal life in Heaven. Heaven is described by Christianity to be a holy, pure, and a free from sin kingdom that was made by God. In the middle ages it was to win the favors of worthy women that men adhered to a higher standard of social behavior. Courtesy, honor, generosity and   faithfulness became as important as a superior warrior. This code of chivalry made a man a knight and worthy of love to a woman, otherwise he was considered a brute with a sword. A knight would be in comparison to a police officer or soldier that would fight for the right justice and to protect innocent civilians from harm. We will write a custom essay sample on Chivalry Needing Comeback or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If someone was found to be dishonest or untruthful they would be executed or be in death machines like the guillotine that would chop a person’s head off in front of a large crowd. According to Authorsolen. om the number of cheating scandals has been rising in the past decade. Tiger Woods a professional golfer that has won 14 major golf championships and the highest paid professional athlete in the world was caught cheating on his wife on 27, November 2009. Tiger Woods was sponsored by Accenture, Tag Heuer, ATamp;T, Gillette, Gatorade, Electronic Arts, Upper Deck and Nike all dropped sponsorship with Tiger Woods after news broke out about his sex scandal. Tiger Wood’s actions caused him to have negative publicity as his approval ratings started dropping. Millions of children look up to Tiger Woods as a role model and wanting to accomplish their goals like Tiger Woods has and performing their best in athletics. Accenture made a statement about dropping sponsorship with Tiger Woods saying â€Å"At this time Tiger is not the proper representative for our product. † The dropping of sponsorships by companies don’t want a person representing their product or business if the media is writing negative reports about their representative being dishonest, unfaithful and controversial. During sex addiction therapy Tiger Woods claimed an astonishing 120 women have had a sexual affair with him according to the National Enquirer. Elin Nordegen officially decided to end the marriage of 5 years by signing divorce papers after learning about the 120th woman to have sex with Tiger Woods, which caused a $500 million settlement. On 20 February 2010 Tiger Woods made his first public appearance since when the scandal broke out apologizing for his actions and saying he was the only person to blame. Tiger Woods wasn’t loyal to his marriage and has been trying to regain his popularity in the past year, but that still doesn’t make up for promise his vows he said at his marriage ceremony that he broke. In today’s modern society everyone has cell phones, internet, and cable television to get their news and entertainment. Television programs on TV have became more vulgar over the years especially reality shows. MTV’s number one rated program is â€Å"Jersey Shore,† in the show it depicts the life of 8 â€Å"guidoes†

Case Study of a Student with Intellectual Disabilities

Introduction There are numerous interventions that have been designed to enable students with intellectual disability better cope with their condition. Most of these interventions have been hinged on the principle that respective educational programs should be tailored to complement the students’ strengths, and to supplement their weaknesses.Advertising We will write a custom essay sample on Case Study of a Student with Intellectual Disabilities specifically for you for only $16.05 $11/page Learn More This is the same principle underlying the functioning of the K12 educational principle because it is centered on meeting individual student needs (K12 Inc. 2011, p. 1). The K12 educational paradigm mostly works through online communication but it has been seen to offer a lot of advantages to students with unique disabilities. For instance, the educational methodology is known to provide rich, challenging and engaging content; an individualized learni ng plan; a learning coach; and cutting-edge technology in the provision of the best learning outcomes for intellectually disabled students (K12 Inc. 2011, p. 1). When educating students with intellectual disabilities, it should be understood that, students are bound to have trouble in learning, retaining information and understanding information (Pearson Education Inc. 2011, p. 2). Educators have often experienced such challenges, but comprehensively, there is a consensus among most stakeholders that it is vital to make accommodations for certain groups of students, and it is also crucial to make curriculum modifications for other students. In this regard, there seems to be a lack of consensus in coming up with one formula for handling students with intellectual disability. This is the main framework for the advancement of this paper because this paper focuses on developing curriculum adjustments for a young man, Meagan. Meagan is 14 years old and has had a history of intellectual d isability. This paper analyzes various dynamics of Meagan’s life, with the intention of making curriculum adjustments to provide an effective framework for learning. To provide a good backdrop for the development of a good framework for learning, several aspects of Meagan’s life will be analyzed. These aspects include his family background, personal history, personal skills and personal abilities.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More These factors will be analyzed systematically. Comprehensively, this analysis will be done with the aim of identifying one long-term aim or objective of the learning outcome and two short-term aims or objectives of the learning outcome. Family Background Meagan is the eldest child in a family of three children. His younger sibling is a girl, Sophia, aged nine years old. The youngest child is also a girl and she is three years old. Among his sibli ngs, Meagan is deemed to be the child who has experienced most difficulty in learning. Meagan’s family hails from a middle-class society in Melbourne, Australia. His father works as a retired engineer in a local factory. The mother works as a librarian in a local university. There has been no vivid or confirmed reports of intellectual disability among any of Meagan’s family members, though there have been unconfirmed reports of mental illness among some of Meagan’s relatives hailing from his father’s side of the family. His aunt is said to experience occasional episodes of mental instability. However, there have been no confirmed reports of mental illnesses or cognitive disability from any of the family members of Megan’s mother. Megan’s family professes the Christian faith, though they are not committed in their religion. However, Christianity has had an influence on Meagan’s life because he strongly identifies with his Christian fai th. In the past couple of months, Meagan was baptized and currently devotes most of his time to his religious duties. None of Meagan’s family members pay much attention to religion. His family also hails from a background of child neglect, with many of Meagan’s relatives having been abandoned by their parents at an early age. Meagan’s parents are no exception. The degree of attention they give Meagan is inadequate because little attention is paid to Meagan’s slow intellectual development. This has been going on since his parents confirmed that he was suffering from intellectual disability. There is also an almost non-existent family support structure for Meagan to cope with his condition. Moreover, there is very little evidence of family cohesion among Megan’s family members, starting from his parents to his siblings. In this regard, Meagan is left to live with his condition, alone.Advertising We will write a custom essay sample on Case Study of a Student with Intellectual Disabilities specifically for you for only $16.05 $11/page Learn More Personal History Meagan hails from the aboriginal community of Australia. He was prematurely born because he was birthed at only seven months into his mother’s pregnancy. During his infant life, Meagan was abandoned by his mother, even before he was completely weaned from her. This forced his father to look for a baby sitter. Nonetheless, despite these challenges, Meagan lived to have a vibrant childhood, with no signs of failing to cope with his playmates or friends. To a large extent, Meagan has been deemed a â€Å"normal† child. In his teen years, he used to participate in church activities (for the young) and also took part in school activities including extracurricular games. He was a vibrant member of the school choir and an active member of the school soccer club. However, Meagan’s repeated the seventh grade level (twice) because h e failed to meet the minimum threshold for admission into the eighth grade. For a long time, he experienced a lot of difficulty trying to meet the minimum threshold for admission into sequential class grades because he always trailed among the last five candidates in any class. This was witnessed from his admission into the first grade. However, Meagan’s academic background was characterized by exemplary performance in various academic writing competitions. His teachers termed him as a very creative writer and he never disappointed in his English creative writing assignments. However, this was as far as his academic excellence stretched. Currently, Meagan undertakes blue collar jobs on minimum wage but there is increasing pressure among his peers for him to continue with his studies. Personal Skills and Abilities Meagan has a creative mind. He has shown interest in creative writing from his younger years but as he grew older, his interest changed. However, as explained in ear lier sections of this study, in his young years, Meagan used to write exemplary creative works. His interest however shifted into music when he grew a little older.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More So far, he has been able to record music in a local music company but his talents have never been fully exploited because of the lack of adequate finances to bankroll his musical ambitions. Moreover, there has been limited support from most of his family members in his quest to pursue music. However, due to his strong religious background, Meagan hopes to produce music for his local church. Objectives Long-term The main aim of undertaking a curriculum adjustment for Meagan is to enable him to earnest his abilities and use them to the optimum benefit of his talents. Short-term To enable Meagan to be independent and able to communicate his needs in effective and acceptable ways. To assist Meagan to excel in personal growth and compete with other students in varying levels of excellence. Curriculum Adjustments Making the best curriculum adjustments for Meagan entirely depends on the nature of his disability. From previous sections of this paper, we have affirmed that Meagan suffers fro m a slow comprehension of academic disciplines, but he has a stronger grasp on creative works. Here, there are several curriculum adjustments that can be done to ensure Meagan lives to his full potential. In this regard, this paper proposes several curriculum adjustments, based on the K12 teaching model which aims to provide individualized learning for students with intellectual disability. They are outlined below: Interest and Student Ability To ensure Meagan lives to his full potential, it is crucial to make curriculum adjustments to suit individual needs, abilities and preferences. A uniform curriculum which is meant to work for the majority student population is bound to fail for Meagan because it will not be specific to Meagan’s abilities and potential. In this regard, it is therefore crucial for the curriculum to be designed to emphasize on creative works, as opposed to academic excellence, to enable Meagan to succeed in arts (Queensland Government 2011). Emphasis shoul d be further made to ensure the school grading criteria focuses the same level of attention it gives to sciences (and other disciplines) as it does with art subjects. Such a grading criterion would ensure students are assessed on all fronts, and not just academic. When adjusting the learning curriculum, it is also crucial for teachers to structure the curriculum in a manner that guarantees the grouping of students into different ability groups. Not all students have the same type of abilities and therefore, it would be beneficial for teachers to group Meagan into the â€Å"creative works† group, so that he can share his creative ideas with his peers (Foreman 2009, p. 170). Adjusting the Learning Outcomes Adjusting the learning outcomes is an important adjustment to the learning curriculum if the school grading process is to be fair. Here, â€Å"fair† means to accommodate intellectually disabled students (Snowman 2011). Accommodation of Diverse learning Styles Intellect ually disabled students are normally faced with the challenge of failing to comprehend learning instructions as fast as other students do. However, research studies affirm that some of these students prefer certain learning styles in place of others (Queensland Government 2011). Moreover, educationists have shown that certain learning styles are more effective for intellectually disabled students, while others are not. Such dynamics withstanding, it is crucial to make curriculum adjustments that allow for the accommodation of diverse learning styles for improved efficacy in learning. For instance, conventional or online lessons can be administered using various learning materials such as DVDs, CDs, Books, videos and such materials (Browder 2011, p. 332). The inclusion of such diverse strategies is set to improve the level of interaction between the students and the teachers because an appropriate learning style would motivate the students to pay more interest in the learning process . This improves the students’ level of engagement. Moreover, such curriculum changes ensure the learning process is rich in its contents. Integrating a Learning Coach (Parent Involvement) It is crucial to integrate the input of a learning coach into the school curriculum to encourage the participation of Meagan’s parents in his educational endeavors. The parents will be the learning support team. Already, we have established that Meagan hails from a family that pays little attention to his educational needs. Here, there is a strong need to integrate the parents’ input into Meagan’s educational projects to ensure he enjoys a support structure, aside from the traditional teacher-student framework. Though an integration of the role of the learning coach into the school curriculum may not necessarily be confined in the parent-student framework, it is crucial for this integration to be developed in this framework, if Meagan has to develop better learning skill s (National Parent Teacher Association 2009, p. 1). This is because a great degree of the deterioration of his intellectual ability comes from a lack of effective support structure that enables him to improve his learning skills (Queensland Government 2011). For long, this need has been ignored, and as a result, Meagan has continually performed poorly in his academic endeavors. Nonetheless, the learning coach framework can be designed in various ways. For instance, the school curriculum can be designed to include the participation of parents in the student’s projects, at least once or twice a semester. Parents may be required to give consent, provide counsel or similar activities on the student’s tasks, thereby encouraging him to better develop with his learning activities. The inclusion of this principle into the school curriculum may be indirectly beneficial to Meagan because it is bound to have a motivating effect on him. This is the first strategy that can be adopt ed in encouraging parent participation. The second strategy that can be adopted by the school is implementing a family-school partnership policy where parents and teachers agree on a common framework where parental involvement is assessed, and the parents’ progress is measured (Westwood 2011, p. 15). This recommendation emanates from research studies which have shown that schools which have an efficient family-school partnership perform better than schools which lack this policy (Queensland Government 2011). Finally, the school should make adjustments to the curriculum to ensure that parents take part in the decision making process of activities affecting student achievement. Here, parents should be allowed to be part of advisory committees which affect student achievement. Conclusion This paper proposes that, adjustments in the school curriculum which have to be made to accommodate Meagan’s skills and abilities have to be done within the confines of earnesting his ski lls and abilities (to use them for the benefit of his personal growth). In this regard, this paper proposes that the school curriculum should be tailored to accommodate Meagan’s artistic skills. Moreover, the learning outcome should be adjusted to accommodate the same skills and abilities. From a holistic perspective, this paper also proposes that diverse learning styles should be accommodated into the learning curriculum to ensure students with intellectual disability learn in an efficient way. These recommendations are carved from the K12program. Nonetheless, this paper also puts a lot of emphasis on the importance of incorporating parent input in the school curriculum. Integrating these principles will go a long way in enabling Meagan to earnest his strengths and use them to the optimum benefit of his talents. References Browder, D. (2011) Teaching Students with Moderate and Severe Disabilities. New York, Guilford Press. Foreman, P. (2009) Education of Students with an Int ellectual Disability: Research and  Practice (PB). New York, IAP. K12 Inc. (2011) How a K12 Education Works Web. National Parent Teacher Association. (2009) Enhancing Parent Involvement Web. Pearson Education Inc. (2011) Teaching Students with Special Needs Web. Queensland Government. (2011) Intellectual Impairment – Educational Adjustments  Web. Snowman, J. (2011) Psychology Applied to Teaching. London, Cengage Learning. Westwood, P. (2011) Commonsense Methods for Children with Special Educational  Needs. London, Taylor Francis. This essay on Case Study of a Student with Intellectual Disabilities was written and submitted by user Julissa C. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Contrast of Romes Gladiatorial Games Agressive Sports of Today essays

Contrast of Romes Gladiatorial Games Agressive Sports of Today essays The Contrast of Rome's Gladiatorial Games In every society, some form of entertainment is present. From board games to athletic events to theatrical spectacles, people throughout time have sought ways to occupy their leisure time. In all of the ancient societies I have studied, none has enjoyed a form of entertainment as brutal as the gladiatorial games of ancient Rome. Gladiatorial games consisted of men fighting with spears and swords against each other until one of them killed the other. Games would be held all day with the main feature being the contests where trained fighters would fight to their deaths. Trained in gladiatorial schools, slaves and criminals made up most of the gladiators. Sometimes even free men lured by the possibility of rewards would volunteer for these games. Gladiators fought even when they were wounded, with spears sticking into their legs, while still holding up their shields trying to escape death. At other "Games," men would measure their strength against wild animals. The animals were driven into the coliseum through a tall doorway at one end, and the fighters came in from all around the floor. Criminals of all ages and sexes were sent into the arena without weapons to confront animals who would tear them apart, assuring their ultimate death. Sharp swords and daggers would then be brought in. So serious were these fights that the weapons would be presented to the Emperor to test their sharpness. With each and every type of game, the crowds would be merciless, crying for more gladiators and bloodshed. When the day's events would be just about over, barred doors were opened and hundreds of worn out and half naked Jews of all ages would be driven into the center of the arena. The crowds would then scream for more barred doors to be lifted so that starved, man-eating lions and tigers could be released to attack the unarmed prey. After all the events o ...

Cause and Effect Essay Example | Topics and Well Written Essays - 500 words

Cause and Effect - Essay Example In middle- and upper-class families, parents often encourage their children to be successful; indeed, many parents become too involved in their teenagers’ lives, pushing them to overachieve and not allowing them to live or accomplish life on their own. This not only causes stress in these teenagers’ lives, but it also causes them to often feel like they are falling short of their parents’ expectations. They begin to feel that they are not good enough, which leads to the teenager feeling depressed. When the teenager is unsuccessful in making their parents happy, they tend to take it out on themselves, often by telling themselves that they are worthless or helpless. Another way in which parents can cause depression in their teenagers is if they are going through a divorce, or are otherwise constantly fighting with one another, which puts undue stress on the younger members of their family. In many cases, especially after a divorce, teenagers feel as though they are at fault for the actions of their parents. Unfortunately, in many cases, these fears are not put to rest. During the teenage years, people are concerned with how others view them, which effects the way they view themselves. Pressure is put upon teenagers to act a certain way, aim for certain goals, look a specific way, et cetera.

Report of 500 words explaining the backgroung and history of APPLE Essay

Report of 500 words explaining the backgroung and history of APPLE COMPANEY - Essay Example History, 2008). The first graphical user interface was developed by the Xerox Corporation at their Palo Alto Research Center (PARC) in the 1970s. Steve Jobs visited Xerox Corporation and impressed by the GUI technology developed by Xerox, Steve bought Xerox Corporation in 1979 (Bellis, 2010). Lisa, the first commercial personal computer to employ a graphical user interface (GUI) was introduced by Apple in 1983. In fact Lisa was the first personal computer which introduced the mouse option for computers. Macintosh operating system was introduced in 1984. Portable computers or the PowerBook series was introduced by Apple in 1991. Because of the stiff competition from Microsoft and the resignation of its charismatic leader Steve from the CEO post, Apple Company faced many challenges in the 1990’s. In 1996, February, Apple gave license to Motorola to use their Mac OS. This is the first time when Apple gave sublicense to any other companies to use their Mac Operating System (History of Apple, 2007). â€Å"With the release of the iMac on August 15, 1998 Apple was able to put to rest some its past failures† (Dougherty, 2010). The introduction of the â€Å"i† series products like iMac, iphone, ipods, ipads etc during the latter part of 1990’s and in the early part of 2000 and the return of Steve as the CEO again in the latter part of 1990’s helped Apple to regain its lost market share. Steve has realized that in order to compete more effectively with the arch rival Microsoft, Apple needs some new challeng ing products apart from computers and operating system. The introduction of ipod music player in 2001 helped Apple to regain its lost customer base, especially the youth segment. Kim (2010) has pointed out that Apple Inc is currently the world’s second best company, just behind Exxon Mobil, as far as market capitalization is concerned (Kim, 2010). Moreover, Apple is the number one

Production of PR-protein 1 in Mangroves Leaves | Experiment

Production of PR-protein 1 in Mangroves Leaves | Experiment 1. Abstract One important trait of a plant is its ability to form natural barriers that keep harmful microorganisms away. For instance, mangrove leaves may produce a hormone called salicylic acid to inhibit the growth of fungal pathogens. Such a hormone may induce an antimicrobial substance known as Pathogenesis Related (PR) proteins. A lot of Pathogenesis related protein researches have been done with tobacco and tomatoes leaves. In this study, the aim of the experiment is to determine whether mangroves leaves induce the PR-protein 1. The mangrove leaves are treated with salicylic acid and are left for 7 days in order for leaves to induce proteins. The leaves extraction procedure is carried out by the reference procedure Verlag Paul Parey (1980) and Thierry Niderman (1995). The PR-protein 1 in the leaf extraction solution can be identified by using the SDS-PAGE technique, which the SDS detergent is sticking to the protein during denaturing of the protein and electrophoresis gel can separate the different PR protein family based on their molecular size. The molecular weight of protein bands can be categorized by using reference protein and the molecular weight of PR-protein is known as 14-17 kilo daltons. Acknowledgement Initially the gratitude I would like to extend to my supervisor and foremost, Mark Duxbury is of highest praise for his accomplishments in helping me to succeed in our field of study. Through-out my research project there has been a lot of work that i have strived to excel into a project worthy of my subject teachings, the questions that I have asked of him, he has never neglected to reply to in good time. Collectively with all the staff in the AUT laboratory, I would like to thank for providing all the equipment and chemical supplies and gear that have been used through-out the year in my research project. 2. Introduction There are approximately 70 different types of mangrove species in the world. Some countries have a variety of mangrove species, however New Zealand has only one species which is called Avicennia marina or Mana, it belongs to the Verbenaceae family that is a cosmopolitan species which is widely distributed along tropical and subtropical coastlines. Mangroves have been growing in New Zealand for more than 19 million years. Most mangroves tend to grow in warmer climates, which influences the diversity and size of growth in the tropics. Therefore, mangroves do not tend to survive in colder climates, and this is why all the mangroves in New Zealand are likely to grow in Northland because it is warmer there. They grow larger in warmer temperatures,so the optimum growth of mangroves in New Zealand is experienced within 60 centimetres of the tide line, and flourish mostly around placid waters with shelving along the shoreline, in and around harbours and estuaries. Otherwise alternative condi tions, harsh and rough water waves, can dislodge their roots as well as upset the silt that settles, which they require to grow. They can tolerate salt water even if submerged completely. This tolerance is not permanent, they need to be uncovered for half of either tide. 2-1. Importance of mangroves It is important to know about mangroves in New Zealand, what their role is in erosion control and what they support. Mangroves have wide a diversity in their roles of food webs and the support they have for animals and plants in their environment. There are four different reasons why the mangroves are important in New Zealand. Productivity of mangroves The productivity of Mangroves is measurable with close analysis of their reproductive parts, twigs and leaves, this measurement determines the organic matter of the plant, its energy and its ability to contribute environment. Food source The distribution of fresh organic matter is localised, the most important attribute of mangroves in New Zealand, is the dependence the environment has on them. They supports the greater habitat around the nearby harbours and estuaries. Reference to this process is called the food web, when the distribution feeds a range of animals like crabs that digest nutrients from mangrove and return these nutrients into the food web. Support for other plants Different varieties grow in different environments, in tropical environments, this supports low density growth on sandy shores and seagrass beds in between trees, and can form new beds with the upper edges of these mangroves from the edge of the forests. It is clear that these enviroments do not support the same growth as in New Zealand. Support for animals Mangrove beds are located in harsh conditions so the range of dependency on this plant life is limited, reasons being; decomposition of sediment, oxygen starvation, muddy flats and tidal exposure. The variety of animals that feed off mangroves are somewhat small but they include worms, mud crabs, shellfish, mud snails and whelks although terrestrial animals (spiders and insects) are also at home around mangroves. The range of inhabitants also varies with the location and nature of the sediment. 2-2 Defence mechanisms of plant Explanation of the first and second defence mechanisms of plant will follow, in the first defence mechanism the invasion of pathogens is protected by a physical barrier, in the plants developed cell wall, and is composed of cellulose, pectin and lignin etc. The second defence mechanism is different by the use of the plants chemical defence, by alkaloids, saponins and phenols. This process is a constitutive expression of the plants secondary metabolite. The reaction of the defence mechanism involves turning a cascade of genes to produce a plant-pathogen interaction. Production of reactive oxygen species, through cell wall defence and through other group proteins such as PR (pathogenesis-related). 3. Literature review Many of the PR proteins are diverse in their families, so that they are found in a lot of types of plants such as, 33 in Tobacco, 20 in sugar beets also in spinach. Classification of PR proteins that induce pathological and related states (Van Loon 1985), are a classification of family, through relationships of cellular form, amino acid sequences and biological activity, further families are identified as tobacco and tomatoes with classifying PR proteins. Sequence Homology is the term for the families of PR proteins, but are not defined only by this but also by migration, the specific reaction with antisera, biological activity also determines PR and resistance to interactions. Characters of cDNAs that reveal PR genes are seen in the systematic resistance in plants against pathogens, and incompatible hosts house bacteria, fungi and viruses, elicitors of PR genes derive molecules from pathogens. These proteins are found in different plant types, although healthy plants suffocate the c haracteristics of PR, multi gene families have the most PR proteins and are proven to inhibit the growth of fungi. Interestingly the use of large groups of PR genes can be characterised and used to sustain healthier responses to biotic and abiotic stress, to the betterment of transduction mechanisms and the measure of stress signals to return greater defence for enhanced engineering of crop plants. Necrotic lesions in plants, can be a result of the resistance produced by the PR. 3-1. Variation of infectious PR has been identified in the infected tissue of unhealthy plants, as well as in healthy plants, e.g Tomato plants are known to display seven PR's when they are in good health. Varieties of the plants also support PR proteins, in fact PR proteins are usually only present after stress, unlike flowers, pollens, stigma and seeds. Associated stress induced by pathogens is the dominant group PR-1 and is used as a signal for SAR. The research that has produced our current knowledge of PR-1 was undertaken in 1970, limited antifungal activity suggests it is a defence mechanism but the action it takes, and the relationship with other proteins is a new subject. 4. Pathogenesis-related (PR) proteins PR proteins induced in a pathological environment allow the role of the proteins defence in the plant, that is the result of a reaction to infection to produce the PR. Antimicrobial proteins attack molecules in the cell wall that are bacterial or fungal. Host plants see the interaction of pathogens that are labelled as hypersensitive reactions, that are the proteins produced in the event of a pathogen attack there are 17 types discovered (Van Loon,2001) 4-1. PR-1 protein family. PR protein typically has 160 amino acids in length, although it is not clearly studied in biochemical properties, the most abundant group in the PR-protein family is PR-1 because of its high sensitivity to infection, it induces a very high level, between 1 and 2 percent of the protein in the leaf. There is a molecular marker of the expression of PR-1 that indicates the plants defence response, this particular protein is most studied in tobacco. Picture 1. Families of PR proteins The picture 1 showed different types of the PR-protein family and different PR-families that have different molecular sizes. The first family is the PR protein 1 and it has a molecular size of 15 to 17 kDa. The biochemical properties of the PR-1 family is not clearly established, so those stated are unknown. However, it is known that the PR-1 family is the most abundant group of proteins, which induce very high levels of PR Protein when infected (approximately 1 to 2 % of the total leaf protein). They are typically 160 amino acids in length and exist as an acid or base dependent on their functional grouping (Punja, Z. 2004). 4-2. Acidic Pathogenesis Related -1 Proteins Tomatoes, barley, maize, parsley, as well as other plants of the Graminae, Solanaceae, Chenopodiaceae and Amaranthiceae families have detected acidic pathogenesis related -1 proteins. The high resistance to proteolysis is adapted to the extracellular environment, and the protein in the plant is soluble in acidic buffers with low molecular weights. The protein P14 isoforms have been found in barley, and tomatoes which have a similar protein to tobacco, that respond to different polyclonal antibodies, unlike acidic PR-1 genes that do not target vacuolar peptide sequences form PR-1 has 138 amino acids that synthesize a higher molecular weight that contains N-terminal amino acids that produce K15da mature protein. 4-3. Basic Pathogenesis Related -1 Proteins Basic Pathogenesis Related -1 protein contains 30 amino acids in the hydrophobic N-terminal region of 30 amino acids, this is a signal peptide that is the translocation of endoplasmic reticulum the C-terminal peptide also contains the vacuolar targeting signals, for example in tobacco leaf PR-1 proteins are localised in extracellular space responding to TMV infection. The 17KDA are two basic isoforms, and PR-1 has an isoelectric point of 10.5 and 11.0, the exception between the similarities of PR-1 basic and PR-1 acidic is one amino acid sequence and are identified in maize, celery and other cereals. 5. Salicylic acid The benzoic acid derivative is Salicylic acid (SA), an important phytohormone is involved in the regulation of the plants defense mechanism. The important role that Salicylic acid fills in plant defence for the protection from pathogen attack, recently was proven to be necessary for SAR. Salicylic acid has a role that is observed in the plants defence mechanism was similar to the medication of aspirin in observation, the acid induced resistance to the mosaic virus in tobacco. The accumulation of PR proteins increased in resistance, and assumed as markers of the defence response. Biosynthesis has elucidated in the pathway of salicylic acid and has synthesized from benzoic acid into cinnamic acid, and this reaction catalyzes a function of cytochrome P450 monoxygenase. Salicylic acid is an essential compound in the signal pathways accompanied by an induced excess of acidic pathogens- related protein genes. The production of pathogenesis-related proteins is the role Salicylic acid holds in the resistance to pathogens. 6. SDS PAGE(Sodium dodecyl sulfate Polyacrylamide gel electrophoresis). SDS is anionic detergent consisting of 12 carbon tail attached to sulphate group, which has a negative charge. It also disrupts the non-covalent bond particularly protein and denatures the molecule. The protein can be denatured at certain temperature and lose their shape. At that stage, SDS can stick to the denatured protein due to similar shape and charge ratio as protein. PAGE separates the macromolecule based on their electrophoresis mobility. Smaller polypeptides travel faster and quickly through pores, while large polypeptides travel slower. The polypeptides have similar charge to mass ratio which is dependent only on molecular weight. Factors in Business Cash Budgeting: With Examples Factors in Business Cash Budgeting: With Examples Contents (Jump to) Task One (p3d) XYZ Traders Cash Budget Task Two (p3abc) Alpha Manufacturing Budgets Task Three (p4abc) Beales Manufacturing – Variances Task Four (p2ab) Beales Manufacturing – Standard Cost Bibliography XYZ Traders Cash Budget Introduction In this report Part A presents a cash budget for XYZ Traders for the six month period from December 2008 to May 2009. Part B comments on the cash flow forecast and outlines the benefits of improved cash flow for the Company and recommends management consider a cash flow improvement program. Part A – Cash Flow Budget December 2008 – May 2009 Table 1 Table 1 shows the cash flow budget based on the following criteria: Cash balance as at 1 December 2008 totals  £2,600 Furniture units sold at  £100 each Furniture units purchased for  £60 each Customer collections on the basis of 50% in month of sale and the balance the following month Purchases paid for in the month following delivery Fixed expenses are  £4,000 per month Loan repayment of  £10,000 due in April 2009 Stock units carried over from October into November 2008 unknown Part B – Budget Cash Flow Commentary The cash flow budget/forecast for the next six months: is cash positive for each of the six months under review will generate sufficient cash for the  £10,000 loan repayment on schedule in April 2009 will allow supplier payment on time one month after receipt of goods has a lowest cash balance of  £1,200 at the end of April following the loan repayment in the same month Recommendation – Cash Flow Improvement Program The cash flow budget indicates that XYZ can continue trading for the next six months without recourse to additional funding. However improving cash-flow can have a number of benefits including: reducing the equity required to finance the business reducing loans and interest payments required for working capital releasing funds for expansion and/or new business activities providing funds for profit distribution to the owners/shareholders We recommend management plan and implement a coordinated program to improve cash-flow. Specific areas for consideration are: minimise inventory by introducing a â€Å"just-in-time† (JIT) arrangement where suppliers orders are placed at the time of customer purchase for receipt a day or two before delivery to the customer eliminate inventory (except for show-room stock) by arranging for suppliers to deliver direct to customers under XYZ Traders instructions and identity negotiate extended payment terms with the suppliers, say, three months credit encourage customers to pay the full purchase price on order placement offer sales on credit with a reputable finance company increase sales volumes with well designed and executed advertising and customer incentive programs reduce overheads and expenses with a cost-reduction program Alfa Manufacturing – Budget Report Introduction This report recommends Alfa Manufacturing introduce a budgetary control system. Section A outlines the purpose and benefits of budgets and Section B describes two possible budget formats, incremental and zero based budgeting and examines the advantages and disadvantages of each method. Section A – Budgets, Purposes and Benefits The primary purpose for introducing a budgeting system is to provide the Company with a powerful tool for planning and monitoring business performance. It improves productive effectiveness and enhances coordination between the various arms of management to achieve the overall Company aims. Budgets represent the primary means of communicating agreed-upon objectives throughout the organization. A budget is a formal written statement of the Companies plans for a specified time period. The principle element of a budget is to plan and predict future income and expenditure against a time-scale, usually on a monthly basis covering a calendar or accounting year. Actual income and expenditure is recorded as it occurs and monitored on a regular basis against the plan or budget. The differences between planned and actual results are monitored, reported and the variances analysed and explained. In summary, the benefits of a budget are that: Management must develop a comprehensive plan for the future. Key objectives are agreed for monitoring and performance evaluation. Potential problems are identified well in advance. Coordination of activities within the business is facilitated. Management is more aware of the Companies overall operations. Each level of management participates in the planning, preparation and monitoring of financial activity. The budget must have the complete support of top management and is an important tool for measuring and evaluating managerial performance. Contemporary budgeting has been defined as a system wherein managers are provided with the flexibility to utilize resources as required, in return for their commitment to achieve certain performance results (Deloitte Touche Tohmatsu, 2008). Section B – Budgeting Systems This section contrasts and compares two basic budgeting methodologies currently in use in industry today, Incremental Budgeting and Zero Based Budgeting. Incremental Budgeting (IB) is the traditional approach to budgeting which relies on historical information and the previous years budget as a basis for the preparing the input and data for the following year’s budget. For example, let’s say last year’s sales budget was for 1000 units at  £500, giving sales revenue of  £500,000. For next year’s budget the market for the product is anticipated to improve by 10% giving unit sales at 1100 thus giving budget sales revenue of  £550,000. Similarly costs would be based on last years budget, modified by projected inflationary factors. Anticipated raw material price increases and labour rates are used in the cost of production and increases in say, rent and utilities would reflect in overheads. Managers will prepare their individual budgets based on a series of pre-determined criteria and assumptions which are normally provided by top management, finance and accounts. The advantages of IB are that it is: relatively easy to implement easy to understand and appreciate less time-consuming to prepare than ZBB a â€Å"top down† approach with the same basic assumptions for all The disadvantages of IB are that it: assumes that the budget methodology and cost structure is correct encourages expectations of inflationary increases predicts sales will reflect the market without competitive analysis encourages departments to spend all of their allocated budget Zero Based Budgeting (ZBB) is an approach to budgeting that starts from the premise that no costs or activities should be factored into the plans for the coming budget period, just because they figured in the costs or activities for the current or previous periods. Rather, everything that is to be included in the budget must be considered and justified. (Chartered Institute for Public Finance and Accounting, 2006). Another definition is the use of budgets which start from a present base of zero and regard all future expenditure as being on new items rather than a continuation of existing ones. In practice this means that a budget has to be justified in full for each year of operation (Steven A. Finkler, 2003). In implementing this process each manager must critically examine his own activities and operations and build his budget from scratch. The advantages of ZBB are that it: questions accepted beliefs focuses on value for money links budgets and objectives involves managers leading to better communication and consensus can lead to better resource allocation is an adaptive approach in changing circumstances The disadvantages of ZBB are that it: is time-consuming and adds to the effort involved in budgeting can be difficult to identify suitable performance measures can be seen as threatening–careful people management is required is about costs and resources of options ignoring current practice can be difficult to comprehend and execute by managers with little financial knowledge and skills Recommendation Since Alpha Manufacturing has no previous experience of budgetary control it is recommended that an Incremental Budgeting program is introduced initially. The budget can be prepared using historical data with guidelines and assumptions provided to each manager by the Finance Department. Beales Manufacturing plc:  Flexible Budgeting Introduction This report examines the budget and actual results for October. It flexes the budget to actual output, provides a variance analysis and identifies possible causes for each negative variance. Managerial accountability for each variance is suggested and possible remedial actions for the unfavourable variances identified. The benefits of using flexible budgets are explained and it is recommended that this technique be introduced as a feature of Beales’ regular budget reviews. Variance Analysis and Explanations Table1 shows the results of the budget and actual output for October, flexed to actual output with each variance examined for possible causes, accountabilities and suggested remedial actions. Benefits of Flexible Budgeting Static budgets have the disadvantage of providing a single specific predicted volume of output. In reality, it very unlikely that the actual output exactly matches the budget. Thus any comparison of actual output to budget suffers from the problem that some of the variances, particularly for variable costs such as labour and materials, will be as a direct result of the differences in the volume of output. Flexible budgets provide an after the facts device to tell what it should have cost for the volume level actually attained (Steven A. Finkler 2003) They are a useful tool for analysing the effects of variations in volume of output against the original budget. Dennis Caplan (2006) suggests that â€Å"the motivation for the flexible budget is to compare apples to apples. If the factory actually produced 10,000 units, then management should compare actual factory costs for 10,000 units to what the factory should have spent to make 10,000 units, not to what the factory should have spent to make 9,000 units or 11,000 units or any other production level.† Recommendation For Beales Manufacturing to make the best use of the budgeting process it is recommended that flexible budgets are prepared each month. Variance analysis as demonstrated above will assist management to implement contingency plans to correct any unfavorable trends and enhance profitability. Beales Manufacturing plc:  Standard Costing Introduction This section defines and describes the principles of Standard Costing. It is an accounting technique which provides a powerful tool for management to analyze business performance and plan improvements. An example of a standard cost is derived from the October budget and the use of variance analysis to identify problem areas and possible remedial actions. Definition Standard costing involves the development of a product or service cost using estimates of both the resources consumed and the prices of those resources. The standard cost may then be increased by an estimated profit margin to produce a standard selling price. These estimates of cost and revenue then provide a foundation for further planning and control (Barrie Mitchinson 2000) Illustration The best way to illustrate the benefits of standard costing is to use the October budget data to arrive at an example of a Standard Cost. This cost can then be compared with the actual unit cost for October and the variances analysed as shown in Table 3 below. Standard Unit Cost vs. Actual (October) From this analysis specific product cost information can be derived. For example, although raw material costs per meter were below standard cost, more material than standard was required to complete the production schedule. Why was that? The manager responsible for production will be able to use the information to investigate the unfavourable variance. Possibly scrap rates were excessive so improved quality control could help reduce or eliminate the problem. Raw material costs were also above standard which will alert the purchasing manager to an overrun of purchasing costs which may require action. Recommendation We recommend that Beales consider the introduction of Standard Costing to provide management with a powerful tool to improve efficiency, productivity and product profitability. Bibliography Deloitte Touche Tohmatsu, 2008, Budgeting Budget Controls  http://www.deloitte.com Chartered Institute for Public Finance and Accounting, 2006, Zero Based Budgeting Briefing Paper, http://www.cipfa.org.uk Steven A. Finkler, 2003, p158, Finance Accounting for Nonfinancial Managers, CCH Tax and Accounting Steven A. Finkler, 2003, p162, Finance Accounting for Nonfinancial Managers, CCH Tax and Accounting Dennis Caplan, 2006, Management Accounting: Concepts and Techniques, OSU College of Business, http://classes.bus.oregonstate.edu Barrie Mitchinson, 2000, Standard Costing and Fixed and Flexed Budgets, Association of Chartered Certified Accountants, http://www.accaglobal.com

Having A Required GPA For Extra Curricular Activities Essay

â€Å"I am going to get through college on a football scholarship!† How many times have you heard that statement claimed by the average teenage boy? In all actuality getting a full ride football scholarship to a university is extremely difficult. Instead people trying to obtain scholarships through extra curricular sport activities should focus more on their academics. Some students are only doing extra curricular activities so that their college application will look better to administrators. However, a 4.0 grade point average is going to fare more impressive to the administrators then below average grades and a large quantity of extra curricular activities. By requiring a â€Å"C† grade point average we could stop a lot of the stereotyping occurring in most high schools. Also, great amounts of responsibility will be earned for people juggling both the â€Å"C† grade average and extra curricular activities. This additional experience and responsibility will help the person succeed to a greater level in their adult life. If you are a cheerleader, then you must be idiotic. If you get above 90% in almost any class, then you must be a nerd. Stereotyping is a horrible thing occurring all over the nation today. The worst case of this is in high school. What is the cause for these stereotypes? The activities you partake in and how well you are doing outside of these activities. Students with good grades that are in many clubs are more of thought as the nerds and goody-goods of the school population. The students on the football, basketball, cheerleading, and almost any other sport related team are thought of as idiotic. If students were required to have a certain grade point average to be on those teams they wouldn’t be thought of as nerdy or idiotic. The school wide population, while not completely stereotype free, would have calmed down with a lot of that stereotyping. We would be bridging the gap between the athletic and the academic. The more responsible you are the better you are going to be at succeeding at your desired profession. People that know how to cope with both academic and athletic fields will progress more then people that do not. If the person who is looking to hire a new employee sees that you can manage both of these fields they will think you are more responsible and choose you over a lot of the other applicants. Responsibility varies into many different forms, but  it usually matters most in your profession. Education is important in every aspect of life. More than any amount of athleticism you will need an education to survive in everyday life. Many people think they can get into a nationally ranked university if they have a lot of extracurricular activities. Although these look good on an application, maintained above average grades will look better. Even if you do not have perfect grades, a â€Å"C† average and some extra curricular activities will give you more chance of being accepted into the University of your Choice. Although you could argue that many students pride on their ability to do these extra curricular activities and their talent could most likely get them a scholarship it is not always so. For example, you could be working on a football scholarship, but, only an average of seventeen football scholarships are given out from a school per year. Being talented at a certain sport will usually not put you through college. Someone who has the talents and a better maintained grade point average will have an even better chance at getting that scholarship. In summation, it is my belief that a â€Å"C† grade point average should be required to participate in extracurricular activities. It will greatly reduce the amount of stereotyping happening in most high schools. More responsibility will be earned, therefore making your succession in a profession easier. Also, the more education you have, the easier it is going to be for acceptance into most universities. The better your application looks the better your profession will be.

Politics

Nowadays mass media plays significant role within the society structure and has grand influence on its development. Media already is tightly intervened with all the spheres of our everyday life. It is generally accepted that the press form public opinion and understanding. Media also has the power to shape even the country’s policy. Kathleen Hall Jamieson and Paul Waldman examine all these burning questions and give even more information in their book â€Å"The Press Effect: Politicians, Journalists and the Stories that Shape the Political World†. Their central thesis is that the stories the press tells are shaped not by a â€Å"liberal agenda† or a â€Å"right wing conspiracy† but rather by the desire, even pressure, to cast the news in a dramatic, easily packaged form.Jamieson and Waldman produce an incisive analysis of political media coverage, and how the press and the people both fail to think critically about one of the most important components of o ur political process – politicized media. â€Å"The Press Effect† makes a nonpartisan, well-documented, and very persuasive case that the mainstream media doesn’t so much report the news as create it. Focusing mostly on the 2000 presidential campaign and its aftermath, and on coverage of 9/11, the book also touches on historical issues and their presentation as well.Wide-ranging and accessible, â€Å"The Press Effect† is a must for news junkies and political buffs, and an excellent addition to any journalism, social studies, or government classroom. To illustrate more vividly the events the authors represent numerous recent examples, from media participation in spreading fabrications during the election campaign to the weight of journalists on the outcome of the 2000 presidential election in the United States.Too often, authors argue, reporters merely analyze the strategies used by the opposing instead of sorting out the facts behind the issues. While ack nowledging that the truth can be indefinable and very subtle, the authors cite a few exemplary cases of journalistic truthfulness and reliability and fact-finding. This important book, makes obvious the fact that media misrepresentation is far too complex and subtle to be explained by mere liberal or conservative bias, belongs in all journalism collections.The authors of â€Å"The Press Effect† suggests that the media frames issues and political figures in a way that their future stories on the matters or subjects will tend to fit neatly inside the predetermined scene. In view of the fact that the media is a follow-the-leader game, once a frame takes hold it doesn't let go very easily. Jamieson and Waldman utilize this speculation mainly to explore the 2000 Election between Gore and Bush.Unfortunately, there are simply no trustworthy ways of establishing definite effects of media products on public, opinions, attitudes or behavior. There are few credible analyses of how diffe rent media events, or the outcomes of particular media organizations, produced particular perceptions in media audiences. Taking into consideration the conformity between media representations and public opinion considered within the work â€Å"The Press Effect† puts an interesting question and not an answer.All in all, the title of the work is rather bold, for it speaks for itself and highlights how important the press is in shaping not only politics but also the society structure. But, apteral, it is not very understandable who is telling these â€Å"stories† that actually shape the political world and who in point of fact are the authors of them, or where they come from. Authors of this work also represent a critique of the media’s deep inclination for close psychological examination of foremost celebrities. In addition they review in brief some techniques of media effects research that are being used throughout the media world, at the same time emphasizing t heir confines and flaws.They pay attention to the fact what qualities a story should possess to influence strongly the public opinion. But what they are describing is better viewed as connections, mediated in both directions through political characters, representatives of press and public, rather than as direct causal effects. Yet Jamieson and Waldman do try to build up a more detailed approach. They combine critiques of media content with analysis of political rhetorical strategies, including opinion and survey data, thus the authors build up a persuasive and disturbing illustration of media unfairness and of  failure to tell the full story. In other words they what to communicate to the reader that not always the media is a liable source of getting true information.Nevertheless, throughout the book the authors make references to praiseworthy exceptions and admit that there are still many professionals  whose commitment to truth is undisputable. But we should mark that the pre vailing idea of Jamieson and Waldman’s study is to raise deep concern about the state of health of American journalism.Jamieson and Waldman outline six critical and very essential functions that the media and the press in particular perform in American society: storyteller, amateur psychologist, soothsayer, and shaper of events, patriot, and custodian of fact.In a function of a storyteller driving by the natural desire to tell a consistent story, journalists have a natural inclination to omit information that is somehow at odds with the general scene. For example, social scientists tell that the media circles create a particular outline or a frame for an event or a person, and all the data that does not comply with this frame is very often tends to be neglected. As an example we make take the following fact from the analyzed book. During the 2000 election course Gore was represented, as a liar so any report he made that could not be verified at once was believed to be a misre presentation.Bush on the other hand appeared as an intellectually challenged person with a lack of knowledge. Consequently, we seethe confirmation to the statements relayed within the â€Å"Press Effect† the media can easily shape the character either true or misinterpreted but it is immediately is believed by the public and it is very difficult to change that formed image. Here we may firmly assert that the media failed to serve the public in way of representing vital and burning information.As the Amateur Psychologist the media makes sometimes a monkey business. Rather than examining essential facts and characters the press instead analyzes the motives and strategies of moves made by a political figure sometimes irrelevant to the moment. The result is that an emphasis is made not on issues of importance, but on questions of technique and strategy. Very often the media seizes such facts as what one particular figure is wearing and how it moves rather than the aim he is tryin g to achieve.Even today, if one political figure announces a new program or political agenda, the mass media is inclined to focus its attention on analyzing why he chooses this particular moment to make the announcement rather than to analyze the suggestion itself. Again we wee that the authors try to communicate to us that the media fails to serve the public especially when it attempts to attribute motives to politicians instead of analyzing their proceedings and their policies.Taking into consideration the function of a custodian of fact imputed to the media it is important to say that it is a natural task of the mass media to explain or even uncover the data, hypothesis, and calculations behind declarations made by political figures in an election or officials in their offices. The media again fails to serve in relaying information to the public when it accepts the basically prejudiced accounts of a political actor and transfers them to the public without challenge.The authors pu t the question whether it is a fault of media in its unsuccessfulness. In fact, it is the blunder of all three participants within the structure of political system: politicians, mass media, and the electorate. Jamieson and Waldman conclude by stating, â€Å"We believe that if democracy is to thrive, holding journalists to the highest standards is not only reasonable but essential†. It has been observed on many occasions that we â€Å"get the government we deserve†, Jamieson and Waldman make a strong statement that we â€Å"get the media we deserve† as well.The key concept within the work is â€Å"framing,† which seeks to define what aspects of particular stories are given weight in their telling in the media. Analyzing print and broadcast media on a series of  issues over elections 2000, the authors reveal how story may shape the whole attitude of the public. Media coverage of the 2000 presidential election campaign is often said to have assumed the ou tline of Gore-as-liar and Bush-as-stupid. In part, it is attributed to the media’s need for personality profiling. In describing how the media treated recent political chapters, Jamieson and Waldman are being neither exceptional nor exceptionable.Jamieson and Waldman observe, reasonably, that the press highlights political strategy over policy and also how and why, rather than the what and who. But they are on icy ground when they claim that the responsibility of the press is to determine whose claims were correct. Policies, and any judgments on them, are matters of interpretation rather than statements of fact. The authors are definitely correct to say that media representatives play an essential role in serving the public make sense of policy choices, but that may as often involve judgments on motivation as arbitrations on fact.Telling stories is a bulky part of how we cooperate and how we make sense of things. It is rather significant to take into consideration the specifi c role of the press and to measure its performance against stated standards. It is a different thing to dispute that the press is the strongest linkage in the story-generating chain or to argue that it is deviating from its primary responsibility in telling stories or to argue that it accommodates too comfortably to the politically dominant story-frames. Jamieson and Waldman are ambitious and daring in seeking to argue all of these schemes, and even more. In addition, they offer much helpful evidence that others will want to scrutinize too. But, on balance, their case is unproven.As to investigate the issue further we should say that one of the most troublesome things about journalism nowadays is how normally and regularly lies and misrepresentations broadcasted on all sides of the political scale. To a great extent, this is the fault of journalists, whose primary job is or has to be to find out and report the truth about the most important issues of the day. Democracy is not suppos ed to function in well-organized manner if the public is constantly misinformed.Simply giving account of few opposing views also does not help the public find out the truth. There is general tendency that truth telling has to be rewarded and deception has to be punished. Unfortunately, this is not happening now, it is just the goal we are trying to achieve. The task of a real journalist is not to repeat the â€Å"spin† but to find the truth of the particular event and communicate it to public.Here we are bound to cite the authors of the â€Å"Press Effect† â€Å"Reporters should help the public make sense of competing political arguments by defining terms, filling in needed information, assessing the accuracy of the evidence being offered, and relating the claims and counterclaims to the probable impact of the proposed policies on citizens and the country†. Undoubtedly this is the hard work to do. It is much easier to make emphasis on the horse race and characte rs than to give a definite account and analytical information on the subject.Concluding we may say that this book can be of use not only for amateur readers but also for all journalists and concerned citizens. It gives an interesting and new approach to the problem of mass media truthfulness. It makes one think it over again about the facts we see on the TV, read in newspapers and listen over the radio. It gives the food for meditation over the fact whether we should rely completely on the media sources. â€Å"Press Effect† is the right book for those readers who are just entering the subject of media and are freshmen to the topic.In â€Å"The Press Effect†, Jamieson and Waldman carefully document the interaction between politicians or other political actors, such as press secretaries or campaign consultants and the media in the process of building up an overall message that is supposed to be communicated to the public. From the first sight it may probably come to one' s surprise that the media have actually failed in their task to both politicians and the public. But why and how it is still for us to decide.In this scrupulously researched and documented work Jamieson and Waldman have represented a chain of problems that come about when the media let down the public. The most noticeable and evident effects of this malfunction embrace cynicism about political figures in general, distrust of the government, doubt in the objectivity of journalists, and actually overall voter indifference. In about 200 pages of prose Jamieson and Waldman describe the causes, history, and consequences of the mass media's failures, including well-documented and unbiased examples.Jamieson and Waldman show that when political campaigns evade or reject to engage the facts of the opposing side, the press often fails to step into the void with the information citizens require to make sense of. â€Å"The Press Effect† is, ultimately, a wide-ranging critique of the pres s's role in mediating between politicians and the citizens they are supposed to serve.Reference:1.Brian Trench, reviewed. The Press Effect: Politicians, Journalists, and the Stories That Shape the Political World by Kathleen Hall Jamieson and Paul Waldman. Logos. Spring 20032.Eytan, Gilboa. Media and Conflict: Framing Issues, Making Policy, Shaping Opinions. Ardsley, NY: Transnational Pub Inc: 2002.3. World In Crisis, Media In Conflict. Database on www.mediachannel.org.   (last accessed February 13, 2006)